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PROGRESS 2014: Floors by Steve
Floors by Steve: The family keeps on growing, just like the business!
Floors by Steve
2583 N. Fairview
Drop by Floors by Steve in Roseville and the first person you’ll meet will be a member of the Schmid family.
Whether it’s owners Steve or Linda, their daughter Lisa, Steve’s brother Paul, Lisa’s husband Patrick Pohl, or one of the family’s golden retrievers — mellow Reyna or energetic Diva — at least one of them will be on hand to greet you and offer assistance.
That personalized attention is one of the hallmarks of the store, which specializes in hardwood flooring products and installation, and it’s what keeps customers returning, whether they are building new or updating their current home.
“Over 90 percent of our customers have said in surveys that they would recommend us to a friend or family member,” explains Lisa, who has a stack of customer satisfaction reports to prove it.
With her experience, Lisa can tailor her advice to customers’ needs and lifestyles.
“If it’s a young family with two kids playing with Hot Wheels on the floor, we take that into account when making product recommendations. Many woods — especially the exotic hardwoods — are incredibly durable and low-maintenance.”
In addition to domestic woods such as oak, maple, cherry and birch, Lisa notes the company also sells and installs exotic wood from many other parts of the world. The woods can be installed unfinished or pre-finished and come in a variety of colors. Exotic woods, with their luxurious dark tones, have proved especially popular, as they stand up to heavy traffic without losing their looks.
And wood, unlike other coverings, is an investment in home value.
“At $10-$14 a square foot, renewable hardwood floors can be more expensive than carpeting, but new carpeting does not increase the value of your home, “ Lisa says.
Steve explains that a project installing a hardwood floor in the family’s weekend cabin at Sturgeon Lake led to the flooring business’s start. A former teacher and counselor in Minneapolis Pubic Schools, he laid the floor in 1980 with Linda’s help.
They liked it so much, they went back to Roseville, ripped up the carpets in their home and replaced them with hardwood floors. When a neighbor saw the results and asked for help with his own home, Floors by Steve was off and running.
When Steve retired from teaching in 1995 and Lisa joined the business, it was still home-based. Lisa started at the kitchen countertop, moved to the basement, and then to a tiny office to manage orders and accounts.
Today, the Schmids have a 2,000 square-foot showroom in Roseville that’s lined with wood flooring samples to view. Both Steve and Lisa have earned craftsman degrees from the National Wood Flooring Association and continue to attend seminars to stay up-to-date on hardwood flooring trends and techniques.
Floors by Steve handles any size job, from small homes to big commercial projects that really draw traffic, such as the American Swedish Institute, Mill Valley Kitchen and a just-completed job at a Pizza Lucé restaurant.
There’s a crew of skilled installers, some of whom have 30 years’ experience. The company also brings in experts specializing in steps, vents, moldings and trim to join the team when needed. “And if a customer needs design help on an install, we’ll send out a professional at no charge for the first hour,” Lisa adds.
Company employees are experts at patching, repairing, cleaning and recoating existing floors, as well. “By specializing only in wood, we offer unequaled quality, service and expertise,” Linda says. “From the initial greeting in our showroom to our knowledgeable sales staff and experienced technicians, every stage of your experience is sure to be a pleasant one.”
The company uses a dust containment sanding system that eliminates much of the dust associated with refinishing and offers environmentally-friendly waterborne finishes by Bona. These Swedish polyurethane finishes have no noxious fumes, so homeowners and their pets don’t need to be absent while their floors are being worked on.
A price comparison proved that everyday prices at Floors by Steve are often lower than the sale prices at the chain stores.
All of which leads to many rave customer reviews, such as the one received from Nancy M. of St. Paul: “We love our new floors! We find ourselves just staring at them!”
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