Brausen Automotive’s 50th year will be business as usual, with a twist


The Brausen Family: Cheri, Jake, Ted, Brittany, baby Stella and dogs Gigi and Marley.

Service Advisors Dave Isakson, Ryan Bigelow, Dustin Kron

Service Advisors Mike Kelly, Josh Kelly, Luke Boje

With an exciting expansion and renovation in store, customers can still rely on the personal attention that has set Brausen Automotive apart for 50 years. 

 

Having worked in the family business for more than 15 years, it would be easy for third-generation owner Jake Brausen to coast. Half a century old, Brausen Automotive is supported by a loyal customer base and a steady stream of new clients. But Brausen doesn’t want to just get by.

“I’m not a third-generation lame duck,” he explains. “I’m trying to grow what my grandpa started.”

This spring, he’ll break ground on an expansion of the Arden Hills location, doubling the size of the gas station and adding five additional service bays to keep up with demand. 

“One thing we always strive for is same-day service,” Brausen says. He jokes that it often comes as a surprise to customers when he tells them that their car will be ready around 7 p.m., instead of in two days. 

After noticing longer-than-usual wait times this past summer, he decided it was time for an expansion to accommodate the increase in customers. He also hopes that the remodel will give his corner a bit of a facelift. The new customer waiting room will be at street level, complete with glass garage doors, a patio and individual workstations. Customers can also expect a few more unique updates.

“We’ve got some good, kind of weird, odd ideas,” Brausen laughs. He’s thinking about putting in a viewing window for children (and adults) to watch the mechanics at work. In the car wash, he’d like to add lava foam and special lights to make the trip a memorable experience for children (and adults).

After breaking ground this spring, he’s planning to have the renovations done by the fall, in time for a 50th anniversary, customer appreciation celebration. During construction, the shop will remain open and operating at its current capacity. 

It’s primarily the gas station that will be limited to fuel and tobacco sales, while the new building is being put in. Even though it’s a big project, Brausen is excited.

“We know construction’s going to stink, but it’s going to be awesome by the time we’re done,” he says. “We just ask: be understanding, be patient, be compassionate.”

In the near future, the Roseville location will be getting an update as well.

“We’re always striving to serve you better,” Brausen says.

More than anything, Brausen stresses that he and his team will keep the emphasis on the honest, proactive customer service that has set them apart. He encourages his technicians to get to know each customer and to explain all repairs in full, taking time to answer any questions. His practice of promoting internally and helping his employees grow has led to incredibly low turnover, allowing clients to develop lasting relationships with their mechanics over the years. 

Walking into the newly renovated Arden Hills location, or into Brausen s second repair center in Roseville, customers can continue to count on the honesty and compassion that have kept Brausen Automotive in business for the last 50 years. 

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