East Side People: Bill Foussard


submitted photo Cerenity board member Bill Foussard was named Board Trustee of the Year by LeadingAge Minnesota.

Bill Foussard, a member of the Board of Directors for Cerenity Senior Care, which has a center in Dayton’s Bluff, was recently named Board Trustee of the Year by LeadingAge Minnesota.

The award honors a volunteer board member in an older adult services organization whose leadership, service and actions have enriched the lives of older persons and enhanced their community. Cerenity Senior Care, which includes nursing homes, assisted living and memory care in St. Paul and White Bear Lake, is part of the Benedictine Health System.

“Bill Foussard is a powerful advocate for older adults and the persons who provide them with care and supportive services. His stewardship, customer service and leadership in good times and at times when difficult decisions need to be made is the epitome of what it means to be a board trustee,” said Gayle Kvenvold, president and CEO of LeadingAge Minnesota. “Bill’s leadership, generosity and collaboration have helped create a unique sense of purpose and belonging at the Cerenity communities.” 

Foussard has served on the Cerenity Board of Directors for eight years. He is an active member of the board, collaborating with area businesses to engage them in supporting senor services, advocating for foundations and private donors to contribute to the enhancement of seniors and the lives of the residents at the Cerenity communities, and supporting the staff and residents through activities and events he personally hosts. 

“Bill embodies leadership and excellent customer service wherever he goes. He has been a staunch support of our renovation plans at Cerenity Marian and was a direct and comforting source of support to staff, residents and their families when we had to make the difficult decision to close two communities,” said Sharyl Kasse and Anne Kolar, marketing directors at  Cerenity-Marian. 

One highlight of Foussard’s generosity and collaborative spirit is the annual Christmas event he hosts specifically for those who reside in assisted living or long-term care communities. The festive event features staff dressed as elves, a high school choir, the St. Paul Winter Carnival royal court, a meal and gifts — all complimentary for those in attendance.  

“As a business owner, Bill understands the need for good stewardship of resources as services are provided in the customer service field. He is inclusive to all whom he comes in contact with — including his own businesses and the community in which he lives and serves,” said Kay Schumacher, administrator and CEO at Cerenity-Marian.  

Driven to transform and enhance the experience of aging, LeadingAge Minnesota works alongside members, caregivers, advocates and consumers to collectively shape the future of aging services and ensure older adults in every community live with dignity, meaning and purpose. Together with more than 50,000 caregivers, LeadingAge Minnesota members provide quality services and supports to nearly 70,000 older adults every day in independent senior housing, assisted living communities, adult day services, in-home care and skilled nursing facilities. 

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