Furlong’s thanks its loyal customers


From left, owners Dan and Terry Furlong of Furlong's Liquors are celebrating 30 years of their Oakdale Store.

This year marks 30 years since brothers Dan and Terry Furlong opened their Oakdale liquor store, and to celebrate the anniversary they’d like to thank the customers they’ve met over the decades for their success. 

From their first 900-square-foot store on their grandfather’s land to the current, 4,000-square-foot building in the same place, the Furlongs have grown with the community. To celebrate, Furlong’s Liquors will have special sales in the store along with customer appreciation events during 2017. 

“That’s who has kept us here this long,” Terry says. “We can’t appreciate enough the loyalty of our customers.”

The Furlongs are committed to helping all who visit the store. Whether a regular customer or a first-timer, they offer friendly, personalized service and expertise. 

Dan is “the wine guy,” and the store’s wine club is a great place for those wanting to begin or build on their wine knowledge. Membership is free, but for $30 a month members receive two bottles of carefully selected wine from all over the world, based on a different monthly theme. 

All club members receive a newsletter with information on wine specials and recipes, invitations to special wine tasting events and tours of local vineyards. The store’s website also has a section about wine education with tips on selecting wines, popular wine grapes, tasting and serving tips, and a guide to pairing with food.

“You’re never going to be lost coming here,” Dan says. 

Furlong’s also carries a huge selection of beer, including leading domestics, popular imports, microbrews and specialty ales. And the craft area is stocked for those looking for more flavor and variety from their beer. 

“Customers take great pride in knowing what they’re drinking,” Dan says. “Now young people buy beer the way their parents bought fine wine. They’ll want to know the particulars, not just the taste but how it’s made.”

And whether it’s beer, wine or spirits, the Furlongs make a point to stock their Minnesota Room with locally made products. 

“We try to highlight our Minnesota heritage as much as we can,” Dan says. “So we try to have all of the newer releases by the Minnesota breweries.”

The Furlong family has been firmly rooted in the community for four generations. Their store supports local fundraisers, the Oakdale Business Association, the Knights of Columbus, the Lions Club, the Church of St. Peter, Scouting troops and area youth athletics. 

“Being civic-minded has always been important to me, to give back to the community,” says Terry, who serves on the North St. Paul City Council.  

Another example of the brothers’ commitment to the local community is their annual trip to Kentucky, where they handpick a single barrel of bourbon from Knob Creek. The bourbon is sold and all proceeds go to support the North St. Paul Veteran’s Memorial, located near North High School. 

“The big box stores are coming in and what separates us is our community involvement,” Terry says. “There’s still a need for a smaller, local business, and we appreciate the fact that people understand that and shop local.”

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