Rosedale expansion now has a tenant

Von Maur, an Iowa-based department store, will be housed in Rosedale Center’s planned 141,000-square-foot addition. (submitted image)

As seen from a northeast entrance to Rosedale near JCPenney, the mall’s expansion will replace a large expanse of surface parking. To make up for the loss of spaces, a parking deck will be built with the new retail space. (Mike Munzenrider/Review)

Von Maur to open second Minnesota location at mall

A decade after the last expansion of Roseville’s Rosedale Center, plans for another are moving along, now with a new wrinkle: The mall’s latest anchor tenant has been named.

According to a March 2 release, Iowa-based department store Von Maur will fill the 141,000-square foot addition to the mall that the Roseville City Council approved last year. 

The expansion will fill in what’s currently surface parking, between JCPenney and the AMC Theaters on the northeastern side of the mall.

The announcement, which touts Von Maur as being “known for its outstanding selection of brand name and specialty apparel, shoes, accessories and gifts,” says the store is slated to open in the fall of 2018, with construction beginning in roughly a year.

The two-story store will have a brick facade and feature the department store’s “residential ambiance,” the release says, which includes original artwork and a grand piano.

The release also says the store is set to employ 200 people in mostly full-time positions.

“As one of the top-ranked regional malls in the market, Rosedale Center is a great location for us to expand our brand in Minnesota,” Jim von Maur, president of Von Maur, says in the release.

The department store’s other Minnesota location is in Eden Prairie. Von Maur was founded in Davenport, Iowa, more than 140 years ago and the majority of its stores are in the Midwest.

To make up for the loss of parking, a parking deck with an additional 450 parking spots will be built concurrently.

Jones Lang LaSalle, the commercial real estate company that owns Rosedale, also got the go ahead from the city for five 7,000- to 8,000-square-foot commercial building pads separate from the mall that could house stand-alone businesses like banks or restaurants.

Roseville approved the expansion at a Nov. 16, 2015 city council meeting, allowing changes to the mall’s planned use development and changes to its plat, which dictates how the lot lines are drawn between the mall owner and the mall’s retailers.

Small changes to the plat were made at a special council meeting convened Dec. 16 of last year.

Requirements for increased accessibility were included in the city’s approval, and council members stressed the need for pedestrians and bicyclists to have safe access to the mall.

Rosedale opened in 1969 and houses some 160 stores in 1.15 million square-feet of space; the addition will add more than a half-square mile to the mall.


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