Crews respond to Roseville Babies"R"Us fire

A fire the morning of May 7 at the Babies"R"Us store in Roseville caused an estimated $1.5 million in damages.
A fire the morning of May 7 at the Babies"R"Us store in Roseville caused an estimated $1.5 million in damages. (courtesy of the city of Roseville)
Internal damage
courtesy of the city of Roseville

The Roseville Fire Department responded to an alarm call at the Babies"R"Us on Fairview Avenue the morning of Thursday, May 7, and upon arrival, discovered smoke billowing from the back of the store.

Battalion Chief of EMS Greg Peterson said the 6:41 a.m. call was the store's "water flow" alarm, meaning there had either been a water pressure surge or a fire, so the department first sent out a crew that was on duty to investigate the problem.

However, upon seeing the plumes of smoke, Peterson said the call was immediately upgraded to an "all-call," meaning the remainder of the Roseville department, as well as the Lake Johanna Fire Department, were summoned to the scene. 

The 35 firefighters and chiefs who responded were reportedly able to "quickly" extinguish the fire. 

Firefighters stayed on the scene to ventilate the store until 9:30 a.m. The store usually opens at 10 a.m. on weekdays, but was closed due to the amount of smoke damage.

"One aisle basically was on fire," Peterson said. "Based on what we saw on the security cameras, I figure it had probably been slowly burning and making smoke for a very long time. It never got hot enough ... to trigger the sprinkler head. There was a lot of smoke being produced without a lot of heat."

There were no injuries, and the cause of the fire is under investigation, but "does not appear to be suspicious," according to a release from the city.

The fire caused an estimated $1.5 million in damages from sprinkler activation and smoke damage, mainly to merchandise.

-- Johanna Holub

 
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